i regularly get my coffee at this great coffee shop in my county. it really has a lot of potential to be the town hang-out, but after several months, it still hasn't taken off yet. when i come in, there are only one or two people there, if any. the owners are getting discouraged. they can't figure it out because they have so much that other places do not- free internet access on the cafe computer, cushy comfy couches, tons of the latest reading material for customers to peruse for free and a stage and other capabilities for great acoustic stage performances.

the obvious reason i saw that they are not doing well is advertising. they don't seem to get the word out enough, but they also confuse people with their sign. it's called michael's. sounds like a jewelry store, huh? and that is the sign glowing over the business. they need some indication that they are a coffee shop (especially since it is the only one in the town).

they said tonight that they may do away with music performances all together because they are so inconsistent. one problem is they don't pay their performers (because they can't afford it). i suggested that they charge a cover at the door. another idea i had is to organize a concert with various acoustic artists.

i don't know, though, i am a rookie at this pr stuff. so what kinds of ideas do you guys have to turn this business around? i really want to make this happen.

thanks!